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  • SOUVENIRS
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Promotion of MTV site that offers a free download, prize games (JUKEBOX), ordering music, exclusive music premieres, information about new programs and serials on the MTV channel. The aim was to better approach the benefits of using the site through print, guerilla design and digitally. To get to the content that is offered, the target group must search the site (* surf), hence the "surf" becomes a keyword of creative platform. Surf boards with symbols (the symbols themselves) were used in guerilla design, because we had already implemented it through print into the story, so that it becomes a recognizable sign of communication with the client.